Company Logos

Company Logos are a like a fingerprint. They are an impression used as a means of identification. A distinctive, identifying mark or characteristic that is capable of making fine distinctions between similar compounds…and in the case of companies…their products, services, brands or image.

Your Company Logo is your unique identity. Whether it is an illustration, a specialized use of typeface or a combination of graphics and fonts, it should be one that is memorable and one that can stand alone…as yours alone.

The design and selection of a company logo can often be low on the ‘to do’ list for start-up companies, yet it should not be overlooked. You’ve started your business for a reason, be it because you have a better product, a needed service or a more efficient process, your goal is to make your business known, promote it clearly, consistently and with the passion that drove you to start your business in the first place. A company logo can help you make your mark, establish credibility and distinguish your company from day one.

Using a logo on business cards, letterheads and envelopes is a must, yet your company logo should (and can) be used in everything and on everything to not only establish your identity, but to maintain and protect it. A logo that is professionally designed will afford you the opportunity to set out guidelines for its use. Properly developed, it will be include specifications for usage in color, black and white, size restrictions or optional configurations. This control, established by you for the purposes of protecting and promoting your identity, is an important element for not only you, but for others you authorize to use it.

A well-designed logo provides easy and definite recognition. Think of how many companies or products you can identify by their logo alone. Many will come to mind immediately. This immediate recall (or brand identification) has been established through continued, and consistent use in all marketing materials used by those companies. A company logo, once established, can generate links to specific products and identifies those products as representing a company’s quality standards, image and ideals.

Even businesses that have well-recognizable, established logos have evolved those logos over the years. Re-design of an established logo is a sensitive issue, but one that is often necessary to give a company a more modern look or to introduce the company in a new market segment. Since logos have a powerful impact on how you, your customers and your competitors feel about your company, logo updating, whether it is subtle or a completely new look, should be handled carefully and handled by professional designers.

The designers at QM 360 know how to develop logos that will bring identification and impact to your company. This initial investment in your identity will bring long-term returns. By establishing your identity from day one, and using your logo on all of your marketing efforts, your cost-per-use ratio over the years is pennies! Your logo is your calling card and it should be used in all materials your company prepares. Your business presentations and proposals, web site, business cards, stationery, newspaper ads, brochures, T-shirts, caps, uniforms, promotional products…all should display your logo.

Logos by QM 360 have helped launch new companies and refresh existing companies. We can do the same for you. Give us a call … we’ll develop a first impression, that lasts.